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<aside> š£ļø This information is for your eyes only. You can edit this information and save it to look back on as we progress through this mastermind!
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<aside> 1ļøā£ What do you love?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 2ļøā£ What comes easily to you?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 3ļøā£ What do you know that can provide transformation to other people?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 4ļøā£ What have you been through that you can now confidently guide others through as a result? (i.e. Dark nights of the soul, relationships, self-love, fitness, etc.)
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 5ļøā£ Think about how your business can fall into naturally compelling and spend-worthy categories: wealth, love, and health, or more time-sensitive milestones such as weddings, children, and pregnancy. Where do you think your idea falls?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 6ļøā£ What are your multi-passions? What has the potential to be a main business pillar? What are the supporting roles?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 7ļøā£ What are your unpopular opinions within your business industry?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 8ļøā£ What do you feel is missing in your industry? How does your business fill in that missing gap?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> š£ļø Think about you business ideas, and think about the kind of client who would be most ideal for your offerings. The business idea that has the clearest answer, might win!
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<aside> 1ļøā£ **Describe your target audience? (**Eg. Age, sex, location, interests, etc.)
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 2ļøā£ What problems are you helping them solve with your business? What is their BIGGEST issue? (List a few, itās good to brainstorm here.)
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 3ļøā£ What do you want the end goal to be for the people youāre helping? How do you want them to feel?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 4ļøā£ Think about how you want to feel when youāre working with your ideal client? What stands out?
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 5ļøā£ Take your business idea, and then go deeper. Remember the example about the coach who heals relationships? Take your idea, and then niche it down until you canāt get any more niche.
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 6ļøā£ What message do you want your brand to express visually? What colors speak to the feeling you want your client / audience to experience? (Make a Pinterest Board!)
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 7ļøā£ What fonts + language best represent the style + tone of voice for your brand? If you want to explore fonts, try Creative Market! (i.e. Motherhood? Soft + Nostalgic + Feminine. Business? Bold + Expressive + New)
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> š£ļø Consider your offerings. When youāre trying to make more revenue from your business, itās typically ideal to begin with 1:1 clients, as that is the highest price point. You also start to truly understand who your client is, what their biggest struggles are, and what you are uniquely able to solve. But as an exercise, letās create offerings for each of the price points using your business idea:
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<aside> 1ļøā£ Create a FREEBIE offering. Something that can easily be downloaded or watched, provides great value, and lets people see your mastery.
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 2ļøā£ Create a LOW TICKET offer. $27-$57, probably DIY and offers even more value on one specific pillar of your business. (i.e. Astro AI or Content to Clients)
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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<aside> 3ļøā£ Create a MIDDLE OFFERING. $247 - $597. Takes someone through an entire DIY transformation, or through a digital service (astro reading, 1 hour consult, etc.) that requires very little of your time.
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7a5d16fb-4abf-49ab-a213-ee4a2637f51c/211d2e5a-b0c6-4b1d-9df0-8522443cc3e1/1280px-HD_transparent_picture.png" width="40px" /> Place your information hereā¦
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