The Passive Income School: Start Here

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I’m available in Facebook Group on Mondays from 10am - 4pm EST, and will try to respond as soon as I can.

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Week 01 | Module 01 - Clarity

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<aside> 1️⃣ What do you love?

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<aside> 2️⃣ What comes easily to you?

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<aside> 3️⃣ What do you know that can provide transformation to other people?

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<aside> 4️⃣ What have you been through that you can now confidently guide others through as a result? (i.e. Dark nights of the soul, relationships, self-love, fitness, etc.)

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<aside> 5️⃣ Think about how your business can fall into naturally compelling and spend-worthy categories: wealth, love, and health, or more time-sensitive milestones such as weddings, children, and pregnancy. Where do you think your idea falls?

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<aside> 6️⃣ What are your multi-passions? What has the potential to be a main business pillar? What are the supporting roles?

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<aside> 7️⃣ What are your unpopular opinions within your business industry?

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<aside> 8️⃣ What do you feel is missing in your industry? How does your business fill in that missing gap?

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Week 01 / Module 02 - Clients

<aside> 🗣️ Think about you business ideas, and think about the kind of client who would be most ideal for your offerings. The business idea that has the clearest answer, might win!

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<aside> 1️⃣ **Describe your target audience? (**Eg. Age, sex, location, interests, etc.)

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<aside> 2️⃣ What problems are you helping them solve with your business? What is their BIGGEST issue? (List a few, it’s good to brainstorm here.)

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<aside> 3️⃣ What do you want the end goal to be for the people you’re helping? How do you want them to feel?

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<aside> 4️⃣ Think about how you want to feel when you’re working with your ideal client? What stands out?

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<aside> 5️⃣ Take your business idea, and then go deeper. Remember the example about the coach who heals relationships? Take your idea, and then niche it down until you can’t get any more niche.

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<aside> 6️⃣ What message do you want your brand to express visually? What colors speak to the feeling you want your client / audience to experience? (Make a Pinterest Board!)

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<aside> 7️⃣ What fonts + language best represent the style + tone of voice for your brand? If you want to explore fonts, try Creative Market! (i.e. Motherhood? Soft + Nostalgic + Feminine. Business? Bold + Expressive + New)

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Week 01 / Module 03 - Cash

<aside> 🗣️ Consider your offerings.

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<aside> 1️⃣ Create a FREEBIE offering. Something that can easily be downloaded or watched, provides great value, and lets people see your mastery.

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<aside> 2️⃣ Create a LOW TICKET offer. $27-$57, probably DIY and offers even more value on one specific pillar of your business. (i.e. Astro AI or Content to Clients)

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<aside> 3️⃣ Create a MIDDLE OFFERING. $247 - $597. Takes someone through an entire DIY transformation, or through a digital service (astro reading, 1 hour consult, etc.) that requires very little of your time.

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<aside> 4️⃣ Create a HIGH OFFERING. $1000 - $3000. This can be group coaching, retreats, and even 1:1s (this is where my clients range for photography)

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